Making Loyalty Programs better for both owners and members
In an era where almost all businesses that sell goods or services in the consumer market have their own loyalty programs, it has become a difficult market to navigate, both for programs owners and members.
Differ's mission is to make loyalty programs better and more profitable for both owners and members. With the Loyalty Barometer, we seek to gain a deeper knowledge of what drives customer loyalty for brands behind loyalty programs.
About the 2026 survey
The Loyalty Barometer 2026 surveys members of the 60 largest Loyalty Programs in Norway and Sweden. We will measure consumer satisfaction including drivers behind their satisfaction. And we will measure if Loyalty Programs satisfaction drives customer loyalty to the brand behind the program. As a program owner, you can compare your program's performance with similar programs in your industry, and use the top scoring programs as a benchmark.
Key insights from the 2025 survey
1.
93% of Norwegian consumers are members of at least one loyalty programs
2.
71% of these are members of more than six loyalty programs
3.
3 out of 10 Consumers never read any member communications they receive from loyalty programs – these are also the most dissatisfied members
4.
54 / 100 is the average satisfaction score for all the 60 programs. This is a surprisingly low score
“Loyalty programs don’t have a recruitment problem. They have an activation problem. The Loyalty Barometer 2025 showed us that 50% of members never actually use the benefits they signed up for in the first place. That lead us to a fairly uncomfortable question: Are we creating customer loyalty or just memberships?”
-Nicolay Corneliussen, Partner at Differ
Curious to learn more?
Differ is a strategy consulting company that helps program owners with improving the quality and success of their Loyalty Programs. We assist with Loyalty Strategy, program design/redesign and assist in getting deeper customer insight from surveys and customer data analytics. This fall we will launch the Loyalty Barometer 2026 Date and venue TBA – meet us there.
Beyond insights - what's in it for you?
Interested in how our findings can benefit your business?
Reach out to us to schedule a meeting and discover actionable insights tailored to your needs. We would love to share our expertise and discuss how we can support your success-contact us today to learn more!
