Making Loyalty Programs better for both owners and members
In an era where almost all businesses that sell goods or services in the consumer market have their own loyalty programs, it has become a difficult market to navigate, both for programs owners and members.
Differ's mission is to make loyalty programs better and more profitable for both owners and members. With the Loyalty Barometer, we seek to gain a deeper knowledge of what drives customer loyalty for brands behind loyalty programs.
About the 2026 survey
The Loyalty Barometer 2026 evaluates 120 of the largest loyalty programs across Norway and Sweden, 60 programs in each country. It measures member satisfaction and examines how program experience and perceived program value influence program satisfaction. The study also explores the relationship between program satisfaction and customer loyalty to the brands behind the programs, including how different program design features influence this relationship. For loyalty program owners, the Loyalty Barometer provides valuable insights into how their program performs compared with others in their industry, what drives member satisfaction, and where opportunities for improvement exist. It also enables benchmarking against the highest-performing loyalty programs.
Key insights from the 2026 survey
1.
High program experience creates high perceived program value
2.
High perceived program value creates high program satisfaction
3.
Satisfied Loyalty Program members are more loyal to the brands behind the Loyalty Program
4.
Program Design can increase customer loyalty, but there is no single recipe for crafting the perfect loyalty program
“Differ has analyzed 120 of the largest loyalty programs in Norway and Sweden, building an extensive database of program characteristics and design attributes. Our analysis reveals that program design plays an important role in strengthening customer loyalty. Yet, the art of designing a successful loyalty program lies not in following a formula, but in understanding what truly matters”
-Nicolay Corneliussen, Partner at Differ
Curious to learn more?
Differ is a strategy consulting company that helps program owners with improving the quality and success of their Loyalty Programs. We assist with Loyalty Strategy, program design/redesign and assist in getting deeper customer insight from surveys and customer data analytics. Contact us if you would like to learn more.
Beyond insights - what's in it for you?
Interested in how our findings can benefit your business?
Reach out to us to schedule a meeting and discover actionable insights tailored to your needs. We would love to share our expertise and discuss how we can support your success-contact us today to learn more!
