Strengthening Customer Relationships in Real Estate through Enhanced CRM-Solutions
PRIVATMEGLEREN
The company sought enhanced CRM functionality to drive customer loyalty and increase sales, with Differ guiding the decision-making process
With a new digital customer service platform and broker tool, the company needed increased CRM functionality to support the needs of various stakeholders and strengthen the digital platform. Enhanced CRM functionality is expected to lead to more engagements, build long-term customer relationships, enable sales of existing and new add-on services, as well as increased loan volumes for the bank that owns the chain. In the longer term, it should support efforts to build long-term customer relationships and keep clients. In addition, the CRM functionality should be integrated within the business layer, ensuring that brokers do not perceive it as an additional system to navigate in.
Differ’s role was to assist the company in making an informed CRM decision. This involved establishing criteria for a CRM system that considered the needs of all stakeholders, facilitating workshops and meetings with potential vendors, gathering proposals, assessing each option against the defined criteria, and conducting a technical review. The process culminated in a recommendation to the board on CRM selection and the proposed path forward.
For information on this case, contact:
Mai-Linn Aarvold
